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Marketing services for exhibitors

Use our marketing services for your trade show success!

Increase the success of your trade-fair presentation in a lasting manner. We have a diverse range of marketing services available that will help you to publicize and effectively optimize your exhibit before, during and after the fair. Many of our offers are already included in your participation price and give you significantly more visibility.

© Messe München GmbH

Visitor marketing

Optimum results for minimum effort—we support you in attracting visitors with professional invitation and contact management to address your interested parties directly. Retain existing customers and gain new customers.

Online vouchers for visitors

Exhibitors and co-exhibitors have the possibility to order online vouchers via the Exhibitor Shop (online as of September 2024). Use them to invite your customers and partners to your trade show booth. Afterwards, you can use the ticket registration to evaluate all redeemed vouchers - easily and conveniently. Please remember that the success of your trade fair participation depends to a large extent on how well you have managed your visitor marketing in advance.

New: Branding of online voucher tickets:

You can now add your branded banner to your online voucher tickets as well as the landing page for redeeming the voucher tickets so that every visitor who books tickets via your voucher code is literally accompanied by your company. This product can also be booked in the exhibitor shop as of September 2024.

Learn more about online vouchers for visitors

Lead management at the booth

With the lead tracking products, you as an exhibitor simply record all visitor information digitally and in real time at the touch of a button by scanning the barcodes on the visitor badges. This gives you access to the visitor's registration data, which you can edit individually and supplement with additional information.

You can book the lead tracking products in the Exhibitor Shop from September 2024.

More information about bauma lead tracking products

© © Copyright 2022, Messe München GmbH

Advertising—onsite, online and print

Use your trade show participation as an efficient marketing tool. We offer a wide range of advertising services to publicize and effectively support your trade fair participation before, during and after the event.

Your advertising in the official trade fair media

We offer you diverse advertising and communication measures in our trade fair media that you can use before and during the trade fair:

  • as advertising for your company
  • to communicate your participation in the trade fair
  • as information material for your customers

Make use of the diverse offers and design your media entry individually; it will appear in the online Exhibitor directory, in our visitor guide and the bauma app.

Our official partner NEUREUTER FAIR MEDIA supports you regarding company entries and advertising opportunities in the print and online media of bauma 2025.

Online Exhibitor directory: Participants from all over the world look for information on exhibitors and their offers before, during and after the trade fair.

Visitor Guide and app: This printed planner, with a high circulation, is available to visitors free of charge at bauma on site. Placing an advertisement or a logo in the Visitor Guide and/or app will enable you to reach many potential customers and will facilitate visitors’ navigation to your stand.

New: Branding of online voucher tickets: You can now add your branded banner to your online voucher tickets as well as the landing page for redeeming the voucher tickets so that every visitor who books tickets via your voucher code is literally accompanied by your company.

We also offer you a wide range of other advertising options.

Contact:

NEUREUTER FAIR MEDIA GmbH
Tel.:+49 201 36547-410
E-Mail: bauma@neureuter.de

Advertising space at the venue

Attract attention at the very place where the industry comes together, with our range of advertising opportunities in outside areas, at the entrances and in the hall areas of the trade fair center.

Our catalog clip provides an overview of our comprehensive range.

Marion Maurer of our Media Sales Team advises you on all aspects of advertising spaces on the exhibition grounds.

Contact:

Marion Maurer
Media Sales
Phone: +49 89 949-20591
E-Mail: mediasales.bauma@messe-muenchen.de

Marketing services—Advice & Contacts

Media Sales advises you on all aspects of advertising spaces on the exhibition grounds.

The catalog clip provides an overview of the comprehensive range.

Our official partner NEUREUTER FAIR MEDIA supports you regarding company entries and advertising opportunities in the print and online media of bauma 2025.

© © Copyright 2022, Messe München GmbH

More visibility and services

In addition to the regular marketing services and visitor marketing measures, we offer you further options to increase your visibility, especially during bauma.

More visibility and services

Your exhibitor presentation in the bauma FORUM

You are interested in complementing your visibility at bauma? The bauma FORUM powered by VDMA features presentations by international experts from industry, academics and the startup scene discussing the key topics of bauma 2025.

The bauma FORUM will take place from 7 – 11 April, 2025 in the Innovation Hall bauma LAB0.

Be part of it and register your exhibitor presentation in the bauma FORUM.

We are looking forward to receiving your exhibitor presentation for the bauma FORUM!

All information and application for the bauma FORUM

Application for the bauma Innovation Award

The International bauma Innovation Award will be presented for the 14th time at bauma 2025.

The organizers award the prize to research and development teams from companies and universities that are bringing practical leading technology for the construction, building materials and mining industry to market readiness while focusing on resources, the environment and people.

The application period ends on August 23, 2024.

Learn more and register now

Your event in the bauma event calendar

Enter your event during bauma in the event calendar

In our bauma event calendar, we will publish all events which will take place at bauma: within the bauma supporting program, on exhibitor booths or in conference rooms.

Enter and publish the important events you will be holding during the show in the bauma event calendar, for example your live demonstration at your booth.

Visitors can thus easily plan their visit and participate in your event.

Enter your events now!

Click here to submit your event at bauma 2025.

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Public Relations

Press services and Public Relations

The media shape opinions. Use our professional PR to polish your image. Present your company in the trade press across the world—before and during the trade fair.

Press conferences

Book your conference room:

Take advantage of the opportunity to present your company to the media during the trade show at a press conference or press briefing. Inform journalists from the daily, trade and business press about your company, your economic success and present your new products. To realize individual wishes, implementation and organization remain in your hands.

The press team informs you of the available conference rooms and assists you in coordinating date and time.

Please contact the press team before booking at: marcom-events@messe-muenchen.de

Exhibitor press releases

Book your electronic press compartment:

Messe München offers you the opportunity to publish your current press releases, your company profile, new products and / or a press photo in an electronic press box on bauma's webpage—in the bauma exhibitor directory. Journalists can use the electronic press compartments to get a quick overview of your trade show topics and innovations - a practical tool, especially for preliminary reporting. The entries will appear online on the bauma exhibitor directory under "Exhibitors—Press Information".

You can book the electronic press compartment in the exhibitor shop (online in September 2024).

Exhibitor press events

Enter your press event during bauma 2025 in the press calendar

You can enter all the press events you are planning for bauma 2025 in the press calendar yourself. We publish these on our website in due time before the start of the show.

Journalists can thus easily plan their visit and participate in your event.

Enter your events now!

Click here to submit your press event at bauma 2025.

bauma Media Dialogue

The bauma Media Dialogue has been a fixed event in the calendar of the international trade press in the construction machinery industry and an important PR event for exhibitors for over 50 years.

Companies can meet national and international media representatives during the Media Dialogue on February 18 and 19, 2025 in the ICM (International Congress Center Messe München) in Munich. The table discussions are the perfect opportunity to announce new products, alert the media in advance to your presence at the fair, and to make the most of the comprehensive reporting surrounding the world's largest trade fair.

Information about the Media Dialogue and application

Display of trade magazines

Present your trade magazines and newspapers at bauma, and increase awareness of your publications among our national and international trade audience.

Information about the display of trade fair magazines

Logos and banners for your usage

Logos for bauma

Banners for bauma

In the exhibitor shop (online in September 2024) you can order personalized banners with your booth number.

© © Copyright 2022, Messe München GmbH

Social Media

bauma is also active in the social networks. Network with us! You will find us on Facebook, LinkedIn, Instagram and YouTube. We share interesting content, great impressions and useful information about bauma 2025 there. Like, share or comment on our posts and use #bauma or #bauma2025 in your communication.